Do you know your DNA for your companies Brand & Marketing?

Earlier today, I attended an amazing workshop at Beaufort House in the heart of Chelsea, hosted by Anna Cowie and Karen Hardie.

The invitation to attend the workshop fell into my inbox at a perfect time as, I knew I needed to get back on track having lost my mojo earlier in the year and this was just the tonic to kick start me.  It was a nice small group where the objective of the workshop was to learn the skills of how to create your branding and marketing strategy.   Starting with the foundations and creating the ‘journey’ to take the business, in my case SJD Events to the next level.

We were given workbooks and the first quote was so true, as I am a strong believer being someone in the service industry, that I am only as good as my last job.

‘A brand is no longer what we tell the customer it is – it is what customers tell each other it is.’

So, we embarked on a series of exercises, starting with the ‘foundation’ – building the profile of your target audience, to knowing how to use the different mediums of social media and a lot more.

One exercise, Chinese Whispers between the five of us was interesting as the message changed, and was diluted which was scary.  Whether it is was not listening or, making one’s own interpretation of the words you heard, it showed you need to be ‘clear’ in all communication.

One of the areas I am going to share with you is, ‘forming your unique brand DNA’ using the following four questions?

  1. If your brand/company was a liquid what it be and why?
  2. If your brand / company were a vehicle / mode of transport what would it be and why?
  3. If your brand / company was an animal what would it be and why?

We obviously had a number of images to choose from and the images below relate to SJD Events Limited. 

Herbal Tea

Herbal Tea


Tuck Tuck

Tuck Tuck


Owl (wise of course)

Owl (wise of course)

And, then lastly, what image shows the ‘blue print’ of your brand/company?

route 66

Here we all chose the same image being ‘Route 66’ and why you may ask, well it portrays a ‘journey’.

It was a really thought provoking workshop and if you want to learn more about why I chose my images feel free to contact me.   And, if you too need some guidance on how to ensure you stand out in the crowd in a saturated market, then I would not hesitate recommending Anna Cowie of The Pixel Pusher and Karen Hardie of De Novo Creative.  and

About sjdeventsltd

Owner of SJP Consultancy, specialising in offering, flexible services for all types of events, including fundraising projects in the charity sector.
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