Maximizing Profitable Business from Wedding Enquiries at a venue

I was recently invited by Lime Venue Portfolio to speak at their marketing conference at Leicester Football on the above subject.   It was a great opportunity to share my experience having been the venue, the contractor caterer within a venue and now working with couples to choose the right venue.

I was a little apprehensive about the presentation as I wasn’t sure how many people I would be speaking to and when checking out the venue it could have been anything from 20 to 500 so I was pleased to see on arrival it was only 60.   Forty five minutes had been allocated to me for the presentation and a Q&A session and rehearsing on the train it was done in 5 minutes but when I had an audience it was hard to keep within the time, though many would say that I don’t talk about anything else!

What I really believe is that to convert an enquiry into a show around and a subsequent confirmation is that you need to be passionate about weddings, totally honest about what you can offer, be professional and personable then you will be fine.

Couples buy into ‘you’ as much as they buy into the venue so when having a show around they look for someone who is giving them the ‘wow’ factor.

Couples want to know they are getting ‘value for money’, as in the present climate the budgets are tighter so you need to offer a flexible approach. That is not saying that you give something for nothing but a wedding is not a one off occasion.   Well, that is not entirely true a wedding is for life we hope but you have a captive audience with their guests and also once the wedding is over you have the christening, anniversaries and other celebrations so never underestimate the power of flexibility.

So, what would I say to a couple who are looking for the perfect wedding venue?   

  1. Ensure you get the right karma, vibes when you arrive.  
  2. Ensure you feel comfortable in the space and that you can see your vision/dream working.   
  3. Ensure that you are happy with the format of the day and ideally go and see the venue set up for a wedding.
  4. Ensure you read the small print and know the procedure for payments.
  5. Ensure you negotiate on price because if you don’t ask you don’t get.  Remember nothing is set in stone.

If, you need any assistance with sourcing the perfect venue then email me at

About sjdeventsltd

Owner of a Consultancy Company, specialising in offering flexible services for all types of events, including fundraising projects in the charity sector.
This entry was posted in Of General Interest, Wedding Tips and tagged , , , , , . Bookmark the permalink.

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